Naomi Reed

Naomi plays a pivotal role at Frith Street Tattoo.

Her official title would be Shop Manager but she’s so much more than that.
Naomi organises the day-to-day managerial tasks of the shop. She organises Valerie’s and my appointments, clients and schedule months into the future and makes our work lives as simple as possible so all we need to think about is doing good tattoos. She acts as personal assistant to Dante DiMassa, organising his shop and life.

I know that Naomi dislikes having cameras pointed at her so it took a while for me to secure the interview that this clip is taken from. True to form, her affection and dedication to Frith Street Tattoo overcame the desire to stay out of the limelight.
I’m really pleased she agreed to do this interview because she’s such a major part of what makes FST what it is on a day-to-day basis that not having her be part of this project would feel like I was hiding something important.

If you see Naomi at a tattoo convention or tattoo shop somewhere in the world, please don’t take her picture.

The boys I from last week’s clip are the ones who roll their sleeves up and do the dirty work but Naomi makes sure it happens on time, safely and without interfering with people getting their tattoos.

She’s a carer, facilitator, friend and confidant who has our complete trust that she’s doing things for the good of the team at the shop. If Naomi was older we’d call her Mother Goose but she’s not, so we can call her the FST Lady with the Lamp.

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