That’s right, finally finished.

I’ve been slack posting the news here but Valerie updated the copperheadeditions.com site with a pre-order page for the DVD.

Why have I been slack? Well, I was working on finding a streaming provider that worked without having to force people to sign up to a service they will never use and who will constantly send nagging promotional emails. I looked at Amazon, Vimeo, iTunes and a host of smaller distributers but the one that came closest to my goal was Distrify. You don’t need to sign up, you can pay by card or PayPal directly from the player, they don’t take weeks to approve or encode my film, they don’t take an unreasonable percentage from the cost of the sale or require a fee to use their service, I can embed the player in any website I choose and the final cherry on the cake is I can set the cost low. £3.49 (and equivalent in other currencies) is the lowest the service allows. So that’s how much it costs to stream.

I decided to use the Copperhead Editions website Valerie and I set up last year to sell prints and artwork. After the 17th February 2014 you will be able to watch the film here.

The same week I found Distrify, I found a local-ish DVD duplication service with an insanely quick turnaround time. So I set to work figuring out how to encode a DVD with real menus, bonus footage etc. I used Adobe Encore to create the menus because I didn’t want generic looking screens that looked like it came straight from iMovie/iDVD.
I originally planned to set up the DVD when all parts of the film were finished and released but after speaking with a few people who wanted to watch the film but lived in areas with poor broadband connections or who travelled a lot, I decided to look into small-run replication and it was more affordable and less difficult to create that I previously thought.

A note regarding cost:
I’ve tried to make this film as affordable as possible and try to give you value for money. I know £15 seems expensive for a 40minute film when you can regularly buy feature films for a third of that. I don’t have the financial backing of the hollywood system and this project was entirely funded from my own savings. Kinda like a time-consuming hobby. I know I will never come close to breaking even. That was never my goal. I’ve worked on this project for 2 years now. It really was a labour of love in the truest sense.

For the DVD package to pay for itself, including flyers, stickers and physical production (the DVD, case, inlay and booklet) I need to sell at least half of the batch I order from the replication company. My first order was 100 copies. Many of them will be given to people who helped me or are featured in the film. We also don’t get paid to package orders and take them to the post office. That’s just the physical product.

Let’s not talk about the equipment, software and hours of work that was necessary to make this thing happen.

I wouldn’t have it any other way. So far the response from my peers has ben incredible. I’m happy that the things I thought were important have been recognised by those who’ve already seen it.

News!
I have Assembly Edits of each section of this film completed.
What’s an Assembly Edit? Well, it’s the sequence of clips I intend to use, assembled in the order I intend to use them.
This is a major milestone in the development of this project. After weeks (months) of logging footage, marking transcripts and moving pieces of cut up paper around, I finally have something that resembles a film. Albeit without any supporting images, footage or graphics but it’s still possible to watch it, rather than imagine it. As it’s been up until this point.

News 2!
Yes, I said ‘each section’ up there.
My original plan was to make a film that served as a portrait of Frith Street Tattoo as it stands today. It seems I made four films.
While organising footage and making notes I wanted to divide the film into four subject areas to make it easier to watch. After I assembled the footage, weeding out extra repetition and less interesting parts, I was left with enough useable footage to make 4 films each at least 20 – 40 minutes each. I hope you lot have the stamina to sit through them all. Each one has a different feel and flavour.

Here’s a run-down of the working titles:

Part One: A Film for All and None
This film centres around the Frith Street Godfather, Dante (Danny) and the family atmosphere of the shop.

Part Two: The World is Watching
This one highlights the position of Frith Street Tattoo in the world of tattooing as a whole and the responsibility that entails.

Part Three: Standing on the Shoulders of Giants
A film about the direct lineage of Frith Street Tattoo and the tattooers and people who allowed us to be where we are.

Part Four: We Never Sleep
(my favourite section so far – I’m really pleased with the way this one came together)
This film spotlights the work and effort that goes into striving to make each tattoo better than the last and the results of that effort.

I never planned to sell this project but because it’s turned out to be way bigger than originally intended (and thought possible) I’m considering various forms of distribution. My favourite at the moment is to have each section free for a limited time, then offer high quality downloads or a DVD compilation with tons of extra footage that just didn’t fit with the themes of the films.

Right now I’m working on a trailer for the series. As soon as it’s finished I’ll post it here and on Youtube.

In the meantime you can check out some behind-the-scenes photos of how I got to the assembly edits.

Marking the Transcripts:
This took a hell of a lot longer than I originally expected.
I had a huge folder of transcripts to wade through. Each colour pen pertains to a different theme. Yellow – Part One, Pink – Part Two, Green – Part Three and Blue – Part Four.

Logging the marked transcripts in the edit software:
Each marked section is given a number. In the edit software, I select the same range and give it the same number.
      

Arranging the Paper Edit:
After numbering each marked clip I could cut out the marked sections of transcript and begin to arrange them into sub-categories.
Some are for the intro to each section, some for the middle, end, etc.
Then I can start moving them around and deciding how the narrative flows. Once I’ve arranged each section, I paste them onto sheets of paper. These sheets serve as a ‘script’ to the film.
      

Then it was a matter of finding the numbered clips in the edit software and placing them on a timeline according to my paper edit.
Now comes part where I re-arrange things a thousand times and make transitions and edits smoother, add photos and supporting footage than I’ll be ready to show a rough cut to friends and family for them to review.

Keep your eyes peeled for the trailer.